![]() More popular still are his hand-drawn takes on pop-culture icons. It now has more than eighteen thousand likes. “Recurring words in people’s comments are ‘mesmerizing,’ ‘hypnotic,’ and ‘satisfying.’ For reasons I don’t fully understand, people clearly enjoy watching the process of something perceived as ‘perfect’ being made from start to finish.” Two weeks ago, Lester posted an Instagram video of him lettering the word “mesmerize” with two pencils in one hand and flourishes above and below. “So much of calligraphy is about movement and rhythm, and a short video can capture the beauty and the magic of calligraphy in a very Internet-friendly format,” he said. ![]() The artist and designer Seb Lester ( is the resident celebrity of Instagram calligraphy, with a half million followers, and another half million across other social-media platforms. With an Instagram video, you can spend fifteen seconds watching something exceptional being made before your eyes. And a word, written in black letter, uncial, Copperplate Script, Roman capitals, or even the “Star Wars” font by a professional, has all the virtues of those far more complicated handmade things. ![]() You can’t 3-D print a thingamabob or build your IKEA hack. What can you make in fifteen seconds? You can’t knit a hat or sew a dress. This content can also be viewed on the site it originates from.
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